Over the years & education, different styles & approaches- I have refined my branding skills through lettering. Now as a hand letterer and armed with my constant infatuation for branding, I create tailored works that serve as visual representations that create real value for my clients. These stories are created with specified goals and a complete objectified process, together we develop the visual masterpiece of your brand. I have dedicated my life to creating visual stories that engage an audience.
My name is Angel Martinez. I run a brand called White Wall.
It all started with drawing and over the years as I drew what was around me I started to realize something. It was everywhere; marks meaning so much more than anyone word could ever describe. Even as a child I noticed the power of this ability, it was like magic. It was all over my world in every aspect of my life and how I consumed; people could even learn to worship a mark because of its perceived value. I believe that is how I entered the world that today we call branding.
Years ago after finishing design school, I worked at an agency with high-value clients, I was enthralled. As time went on I realized that I’m at my best when I really loved the project. My favorite kind of projects have always been those that required some kind of brand development. At the time that was extremely rare and far between projects. I was designing collectibles for all the major professional sports teams. A foot in the door and I was able to see inside but just as a cog. Nothing was fulfilling me and I was tired of sitting on the bench doing all the heavy lifting. As my love for brands grew more apparent, I knew something had to change.
I’m on a Quest to Push the Industry
I’d spent years studying branding and I decided to pursue branding full time. Although it seems like many designers create them, even far less share how to do so. Assisting businesses to achieve their goals and teaching other designers to do the same has become my goal. This brand is built on multiple concepts—a chorus of ideas spread through many mediums—assembled to focus on your brand. Together we work to ensure the resources, designs, and products are a result of a time tested collaborative process that produces the highest quality of works.